+44 7494 876 695 a.murray.gdesign@gmail.com

DNA Golfwear – Logo Design

About DNA Golfwear

DNA Golfwear is a new venture by EuroPro Tour golfer Joe Bannan. Situated to release high quality items tried and tested by the man himself, DNA promises to provide only the best in terms of durability.

Joe knew he wanted the brand to revolve around DNA but not much more. We explored various possible concepts for the logo and worked iteratively to find one which was both visually appealing and also embodied the brand he imagined.


  • Joe Bannan/DNA Golfwear


  • Logo design & basic branding


  • Several logo concepts
  • A finalised version
  • Supporting imagery
  • Color scheme & fonts/typefaces

Colour scheme

DNA black 630

DNA Black

DNA red 630


DNA white 630

DNA White

DNA gold 630
#f5e27a / #f5f2c0

DNA Gold

Typeface & fonts


Raleway Bold 48pt


Raleway Regular 24pt
Raleway Regular 16pt

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dna golf 1
dna golf 2
dna golf 3

Thanks for exploring.

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